In Apr. 2004, 'MediaWeaving' was launched. There are some business opportunities such as, - Need more media marketing special services, Scientific management for media execution. - Clients now understand that the media budget is the most of marketing budget, therefore they need more correct value evaluation. - There are a lot of special 'Creative Boutiques' have launched - They need media agency to serve their creative idea. - Ranked 13th advertising agency in KOBACO billing record total.(Aug., 2004) MW renamed AlcheMedia after becoming a member of 'GllR' -WPP's Korean local communication group Powerful comm. companies such as LG Ad., M-hub are our sister companies in the GllR family. Leadership Seonkoog Cho : Planning CEO 14 years in Media planning & service Oricom,Universal McCann,PDS Media P&G AOR director for 4 years Motorola, L'Oreal, Seagram, P&G, KFC, Unilever, Kimberly,Samsung card, Met life, Canon Changwoo Chung : Buying CEO 17years in Media buying Bozell, PDS Media, Carat Korea P&G Buying director for 4 years SK telecom, Samsung motors, Samsung electronics, P&G, CJ, Samsung card, Corona beer Mission and Philosophy - To be the leading media specialist in emerging Korean market - Best localization for clients with best global practice - Mission Statement - Providing the best media service for our precious clients by applying the highest standards of excellence to the media buying/ planning and media performance measurement - And by delivering the most elaborate and customized service to maximize ROI whilst embracing creative media ideas at every stage of the media execution